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  • B2B Lead Generation Articles on b2b marketing

           
    • Juan Eloqua's Grande Guide to Lead Scoring
      Marketing Interactions | Sep 08, 2010 | Permalink
      Eloqua has released the first in a series of B2B marketing guides labeled the Grande Guides. This first one is on Lead Scoring. To have a bit of fun, they've also created Juan Eloqua - who's quite a Bold and Smoky guy whose specialty is growing fine coffee and, of course, revenues. If you haven't met Juan, you should. The...
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    • Could AT&T kill the iPhone Brand?
      Buzz Marketing for Technology | Sep 08, 2010 | Permalink
      According to a study conducted by Gartner, the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales [...] Related posts:
        Why is Google Scared and What it means for B2B Marketing! At a recent dinner with a buddy of mine from... Social Media – is it really mainstream in B2B Marketing? So I ran across some interesting stats last week when... Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos...
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    • B2B Marketing needs a stronger Why
      Buzz Marketing for Technology | Sep 08, 2010 | Permalink
      Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise� in comparison to User Generated Content. Our messages are being drowned out by user generated content. This struck [...] Related posts:
        The 4 P’s to Social Media Marketing Ok ok – based on the great response I got... The 4 C’s of B2B Marketing We’ve all heard about the four P’s of marketing.... Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out...
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    • Scott Cross (Office Depot) Talks Efficient Customer Response, Customer-Centri...
      B2B Marketing Confidential | Sep 08, 2010 | Permalink
      I recently interviewed Scott Cross for an upcoming issue of MarketBridge's client email newsletter (Minds Over Markets). Scott is Director of Strategic Campaigns at Office Depot. Scott's a super smart guy who's tried a lot of innovative things and has a firm grasp on the big picture of B2B Marketing.---------------------------------------------------AH: Talk a little about how customer data is being used to bring together vendors, manufacturers, retailers and distributors in a more customer focused strategy, and where that’s headed from a B2B perspective.

SC: The manufacturers don’t really understand who is making the decisions and what information is available within the network of their distributors and retailers. A lot of them aren’t set up to understand the information,...
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    • B2B Marketing Trends From Eloqua Experience 09 Via Twitter
      Anything Goes Marketing | Sep 08, 2010 | Permalink
      Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other.The main difference this year
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    • Most important B2B Marketing Metrics For CEOs
      B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
      Today CEOs expect marketers to provide metrics and to be accountable to meeting their numbers just like sales people. They do have a bunch of activity metrics and some squishy metrics like brand recognition. At the same time, most CEOs...
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    • Could AT&T kill the iPhone Brand?
      Buzz Marketing for Technology | Sep 07, 2010 | Permalink
      According to a study conducted by Gartner, the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales [...] Related posts:
        Why is Google Scared and What it means for B2B Marketing! At a recent dinner with a buddy of mine from... Social Media – is it really mainstream in B2B Marketing? So I ran across some interesting stats last week when... Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos...
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    • Mobile Codes and B2B
      B2B Marketing Confidential | Sep 07, 2010 | Permalink
      Over the past decade, I’ve been involved with many projects to “de-tangle� digital marketing for big companies. Big companies want to know what’s out there in the digital landscape, and how it all fits together. Most importantly, they want to know why the latest trend is important to them. Take Twitter, for example. Is it a real, honest-to-goodness life changer that will be used addictively by a whole generation of digital influentials? Or, will it be the Segway scooter of web 2.0, a tool in search of a solution, that enjoys a surge of activity followed by a slow decline into boredom and malaise? I won’t comment on Twitter (at least not for now), but I will mention a truly cool tool that could be very, very important for B2B marketers.QR codes were invented in Japan in 1994 an...
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    • 10 Tips for Using Twitter And Email Marketing for B2B
      Anything Goes Marketing | Sep 07, 2010 | Permalink
      I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (
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    • Could AT&T kill the iPhone Brand?
      Buzz Marketing for Technology | Sep 06, 2010 | Permalink
      According to a study conducted by Gartner, the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales [...] Related posts:
        Why is Google Scared and What it means for B2B Marketing! At a recent dinner with a buddy of mine from... Social Media – is it really mainstream in B2B Marketing? So I ran across some interesting stats last week when... Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos...
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    • Facebook Advertising for Dummies (Wiley)
      Buzz Marketing for Technology | Sep 05, 2010 | Permalink
      Whether you’re on the Facebook  home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion.  And many large advertisers, [...] Related posts:
        Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work... Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing... 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision...
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    • B2B Marketing needs to Curate a Vibrant Community
      Buzz Marketing for Technology | Sep 05, 2010 | Permalink
      If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Let me explain … We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. [...] Related posts:
        B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to... Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research... An Interview with Sean Geehan, CEO and Founder Geehan Group I met Sean at a recent ITSMA Marketing Leadership forum....
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    • Could AT&T kill the iPhone Brand?
      Buzz Marketing for Technology | Sep 05, 2010 | Permalink
      According to a study conducted by Gartner, the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales [...] Related posts:
        Why is Google Scared and What it means for B2B Marketing! At a recent dinner with a buddy of mine from... Social Media – is it really mainstream in B2B Marketing? So I ran across some interesting stats last week when... Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos...
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