B2B Lead Generation Articles on email marketing

• Email Marketing Metrics You Should be Tracking
  Anything Goes Marketing | Sep 08, 2010 | Permalink
  If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem� is that these athletes are women and the IOC has not
  more »
  

• 5 Educational Email Marketing Infographics
  Hubspot | Sep 08, 2010 | Permalink
  Considering all of the conversations online and offline about new social media applications, when it comes to lead generation, email is a major driving factor. Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel. We found five educational infographics about email power and adoption as a marketing platform that we think are worth a look. 1. The History & Evolution of Email by Focus.com 2. What Does Your Email Provider Say About You? by Credit Karma 3. How Much Spam Is Out There? by Rackspace 4. Small Business Adoption of Email Marketing by MarketingCharts.com 5. Use of Video in Email Marketing by GetResponse What was the biggest takeaway from these infographics for you? Do you know of any others you'd like to share?

  ...
  more »
  

• The Secret to Successful Email Marketing: Testing
  Marketo | Sep 08, 2010 | Permalink
  Email marketing testing tips and best practices. Learn the variables that resonate with your target audience.
  more »
  

• How to Prevent List Attrition yet Drive Event Attendance
  Anything Goes Marketing | Sep 07, 2010 | Permalink
  This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. Here is the question that was asked:How does your company email customers about events and web seminars without sending too many emails to the
  more »
  

• Email Marketing Gone Wrong - It's not the 1990s Anymore
  Anything Goes Marketing | Sep 07, 2010 | Permalink
  I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. The email broke most of the essential email best practice rules and I want to ensure that you are aware of these and that Shoppers takes these into consideration for future campaigns. This email may have cut it 1999 but will be
  more »
  

• 10 Tips for Using Twitter And Email Marketing for B2B
  Anything Goes Marketing | Sep 07, 2010 | Permalink
  I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (
  more »
  

• Mobile App Downloads Are The New Email Opt-in
  Hubspot | Sep 07, 2010 | Permalink
  Online marketers' top priority at the top of their funnel is to increase reach. Increasing reach on the web has long meant increasing the size of a company’s email marketing database, and email is a hugely important tool for online marketers to help drive leads and sales. Despite the power of email, it is quietly beginning to be replaced; however, it's not being replaced by text messages as many marketers may think. Instead, the distant competitor picking up speed is the text message’s close relative: push notifications.

  What is a Push Notification?

  Do you have a smartphone? Increasingly more people are buying smartphones, and many of these devices allow push notifications. When a smartphone owner downloads an application, he or she has the ability to accept push notifications...
  more »
  

• 5 Tips to Improve Channel Partner Lead Generation
  Hubspot | Sep 03, 2010 | Permalink
  Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? In a recent conversation with a channel marketing manager I was asked, “What can I do now to get my partners and resellers found?” As with many channel marketing managers, their time is very constrained, but the need to do more lead generation for their resellers is ever present. Additionally, they often talk about how their resellers do a great job once someone is introduced to them, but often their own websites are not helping them bring in new leads. After askin...
  more »
  

• Is Sunday the New Tuesday for Email Marketing?
  Marketo | Sep 02, 2010 | Permalink
  There have always been “rulesâ€� around what day you should send email marketing messages . I’ve heard numerous timing strategies that all make logical arguments for their method.  One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.â€� The theory behind the rule of thumb makes sense: [...]
  more »
  

• Reasons for not regularly opening email marketing messages
  BeRelevant: Email Marketing Best Practices | Jun 11, 2010 | Permalink
  
  more »
  

• Are you investing enough in Sales Research?
  ReadyContacts | Jun 02, 2010 | Permalink
  B2B demand generation is getting tougher than ever before. Mass marketing is dead. Direct marketing is ignored. Email marketing has turned into a spray and pray tactic. But sales quotes have remained the same and are growing. In this situation, its imperative for every marketer to think outside the box – I know everyone says [...]
  more »
  

• Webinar: Powering Email with Social Media: Grow Your List & Generate Leads
  BeRelevant: Email Marketing Best Practices | Apr 21, 2010 | Permalink
  In about 30 mins I will be presenting a webinar called "Powering Email with Social Media: Grow Your List & Generate Leads". You can view it here: This webinar is part of an online email marketing...
  more »
  

• Webinar: Powering Email with Social Media: Grow Your List & Generate Leads
  BeRelevant: Email Marketing Best Practices | Apr 20, 2010 | Permalink
  In about 30 mins I will be presenting a webinar called "Powering Email with Social Media: Grow Your List & Generate Leads". You can view it here: This webinar is part of an online email marketing...
  more »
  

• Email Marketing Tactics That Work in B2C and B2B
  BeRelevant: Email Marketing Best Practices | Apr 20, 2010 | Permalink
  It's interesting to see in the below chart that both B2C and B2B marketers (or at least 50% of them) agree that identifying the best time to send emails is an email marketing tactic that works well...
  more »
  

• Webinar: Powering Email with Social Media: Grow Your List & Generate Leads
  BeRelevant: Email Marketing Best Practices | Apr 19, 2010 | Permalink
  In about 30 mins I will be presenting a webinar called "Powering Email with Social Media: Grow Your List & Generate Leads". You can view it here: This webinar is part of an online email marketing...
  more »
  

Lead Generation Topics