B2B Lead Generation Articles on lead generation

• Top 10 LinkedIn Tips for Lead Generation
  Anything Goes Marketing | Sep 08, 2010 | Permalink
  I had the pleasure of guest blogging on the “It’s all About Revenue Blog�. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and
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• Seven prospecting rules that produce leads
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  The phone is still a powerful and effective lead generation tool. It is inarguably the human touch of a lead nurturing program. That’s why every opportunity - including cold calling - should be treated with great respect. Each time you...
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• Effective Lead Management: converting more leads into sales
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  We had a great turn out for our recent B2B Lead Generation Rountable Webinar “Effective Lead Management: Learn How to Convert Marketing Leads into Sales Pipeline.� In case you missed the live presentation, there are still two ways you can...
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• Lead generation metrics should emphasize opportunities not just leads
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  I was asked to write a response to this question, "In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective." Read ClickInsights: What ROI metric...
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• Lead Generation Check list – Part 6: A Multi-modal lead generation approach
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  This is the sixth in an eight-part series I’m calling the ‘Lead Generation Checklist.' I wanted to provide a checklist that helps organizations optimize their lead generation process. My first post was on the mindset we should have – one...
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• Lead Generation Check list – Part 8: Lead nurturing for lead development
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  To help you start the New Year, I’d like to wrap up my Lead Generation Checklist Series with the secret to successful lead generation – and, for that matter, marketing in today’s B2B space: lead nurturing. At it's core, B2B...
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• LinkedIn for lead generation - Are You the Missing Link?
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled "10 Tips...
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• Online Lead Generation: How to optimize forms to convert “window shoppersâ€...
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  As I’ve written before, when dealing with the complex sale, most people aren’t coming to your website to buy; they’re coming to your site for information. And people are hesitant about giving up too much info on forms before you've...
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• Lead Generation via Search: Comparing Quantity and Quality
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  Have you wondered about where you should put your online lead generation budget into search engine optimization or paid search? Check out this new chart by MarketingSherpa, "Comparing the Quantity and Quality of B2B Search-Generated Leads": (click chart to expand)...
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• Webinar: Beyond Lead Generation - Helping Sales Drive Revenue with Jeff Thull
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  The purpose of B2B marketing and lead generation is to help the sales team sell; however marketers can often get so wrapped up in driving campaign activity they seem to forget it's about driving sales conversion and helping the sales...
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• 100 Tips for Trade Show Lead Generation
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. I came across this helpful post by Mike...
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• 5 Educational Email Marketing Infographics
  Hubspot | Sep 08, 2010 | Permalink
  Considering all of the conversations online and offline about new social media applications, when it comes to lead generation, email is a major driving factor. Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel. We found five educational infographics about email power and adoption as a marketing platform that we think are worth a look. 1. The History & Evolution of Email by Focus.com 2. What Does Your Email Provider Say About You? by Credit Karma 3. How Much Spam Is Out There? by Rackspace 4. Small Business Adoption of Email Marketing by MarketingCharts.com 5. Use of Video in Email Marketing by GetResponse What was the biggest takeaway from these infographics for you? Do you know of any others you'd like to share?

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• Mobile App Downloads Are The New Email Opt-in
  Hubspot | Sep 07, 2010 | Permalink
  Online marketers' top priority at the top of their funnel is to increase reach. Increasing reach on the web has long meant increasing the size of a company’s email marketing database, and email is a hugely important tool for online marketers to help drive leads and sales. Despite the power of email, it is quietly beginning to be replaced; however, it's not being replaced by text messages as many marketers may think. Instead, the distant competitor picking up speed is the text message’s close relative: push notifications.

  What is a Push Notification?

  Do you have a smartphone? Increasingly more people are buying smartphones, and many of these devices allow push notifications. When a smartphone owner downloads an application, he or she has the ability to accept push notifications...
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• Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales
  Hubspot | Sep 06, 2010 | Permalink
  Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In your case, turning traffic into leads and ultimately sales is where it's at. In this week's top inbound marketing article, Chris Brogan shares some simple steps you can take to turn the traffic you're getting into coveted leads and sales.

  1. How to Convert Traffic to a Sale

  Author: Chris Brogan on chrisbrogan.com If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make. His tips include creating simple calls-to-action, weaving your offer into the article more than once (and making it obvious), using graphical buttons, taking more than one approach, con...
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• 5 Tips to Improve Channel Partner Lead Generation
  Hubspot | Sep 03, 2010 | Permalink
  Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? In a recent conversation with a channel marketing manager I was asked, “What can I do now to get my partners and resellers found?” As with many channel marketing managers, their time is very constrained, but the need to do more lead generation for their resellers is ever present. Additionally, they often talk about how their resellers do a great job once someone is introduced to them, but often their own websites are not helping them bring in new leads. After askin...
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