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- The Basics of Content Jacking
Accelerating IT Sales | Jun 10, 2009 | Permalink
There's a new criminal in town, and it's out to get your content! As the web expands, and content creators face increasing pressure to develop new, unique, interesting and accessible content for the masses, content theft increases too. Content jacking is the unauthorized, unattributed redistribution of content from its original website to another site, and content thieves will sometimes post articles without permission, or even scrape entire websites and steal all of the content contained therein. Either way, content thieves break copyright laws and can even damage a website's site rankings or reputation, depending on how they use the stolen goods. In his blog Social Impressions, blogger Reem Abeidoh writes about his experience having his content jacked in Keep Your Sticky Fingers Of...
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- Explore the Web with Alternative Browsers
Accelerating IT Sales | Jun 10, 2009 | Permalink
Web browsers are integral to everyday life for anyone who spends any time on the Internet. Whether you work for an online company, spend your days blogging and tweeting, buy everything from clothes to airline tickets online or connect to friends, music, and your community on the Internet, you do so within the confines of a browser. Most people use the same few browsers, and probably don't think much about what their particular browser choice offers (or doesn't offer) when compared to other browsers. Since the space in which you interact with online content does help shape your online experience though, I thought it'd be interesting to present alternatives to the most used browsers. Almost everyone - 98.09% of web users - access the web using three basic browsers - Internet Explorer, Mo...
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- How B2B Marketers Can Monetize Social Media
Accelerating IT Sales | Jun 10, 2009 | Permalink
If you've been trying to introduce social media and networking tools and create an online community centered around your company, products or services, there's a good chance that you've hit walls when it comes to explaining how exactly these new products can be monetized. While B2C has leveraged the power of social media and social networking with great success, B2B is still struggling to justify the investments required to develop, host, and manage social tools and communities on their websites. In most companies, new product ideas are welcomed and products are developed when there is a clear path to ROI - if something isn't fiscally viable, it probably won't last long in many marketing departments. Since social media and networking is still relatively young, there isn't a vast repos...
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- Top 10 Sales Articles for w/e:Fri, 20 February 2009
Top Sales Articles | Jun 10, 2009 | Permalink
The Top 10 Nominated Sales Articles.
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- Know Your SAP Business Contacts
ReadyContacts | Jun 10, 2009 | Permalink
If there is one thing we’ve learned about Enterprise systems sales, it’s serious business! Within the realm of technology sales it’s possibly one of the most challenging products and solutions to sell with complex decision making involved, several stakeholders who need to get involved with the decision making process and a long sales cycle. Then [...]
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- B2B Lead Qualifcation- Your Lead Generation Campaign Effectiveness Monitoring...
ReadyContacts | Jun 10, 2009 | Permalink
We’ve discussed the advantages of setting up a dedicated lead qualification process to help connect with and qualify inbound leads and leads generated from various marketing programs like events, conferences, whitepaper downloads etc. and a recent sequence of events here at the ReadyContacts brought to light another advantage of having a strong lead qualification process [...]
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- Our Top 5 Most Challenging B2B Business Contacts To Locate - Can You Beat This?
ReadyContacts | Jun 10, 2009 | Permalink
We’ve been building very specific role based business contact lists for our customers very specific campaign requirements for what seems to be a very long time now. Over this time we have worked with such a range of B2B companies it’s difficult to recall every project undertaken especially for those who had a smaller, one [...]
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- The Lean Mean Sales And Marketing Machine - Page1
ReadyContacts | Jun 10, 2009 | Permalink
Every company works towards improving their sales and marketing effectiveness. It’s a never-ending process in quest for how to generate better results and in today’s perspective, how to do this more efficiently without exponentially increasing resources to get those better results. The “Lean Mean Marketing And Sales Machine” is going to be a series of [...]
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- How Good Data Turbo Charges Lead Generation: An Interview With Green Leads Pr...
ReadyContacts | Jun 10, 2009 | Permalink
As we continue our quest to uncover more expert insights into how quality marketing data impacts the effectiveness and success of marketing and sales campaigns across businesses we had the good fortune of discussing some of these issues with demand creation and sales 2.0 thought leader Michael Damphousse, President of Green Leads in this interview. [...]
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- Have Bad Data Coming Through The Lead Gen Data Pipeline?- Check The Source
ReadyContacts | Jun 10, 2009 | Permalink
There is always data cleansing for fixing a database which is plagued with bad data although anyone who has been through the process knows how tedious and time consuming it could be and would instantly look for ways to prevent having to carry out a large cleansing operation again. Cleansing old and redundant data is [...]
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- How Good Data Turbo Charges Lead Generation: An Interview With Ardath Albee C...
ReadyContacts | Jun 10, 2009 | Permalink
Our interview series on “How Good Data Turbo Charges Lead Generation” is turning out more exciting with each passing weak and uncovering some really good insights from experts in the B2B marketing and lead generation space. This week we speak to Ardath Albee, CEO of Marketing Interactions and author of the upcoming book E-Marketing Strategies for [...]
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- The Basics of Content Jacking
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 to remove the stolen post from his blog. Within a short period of time, Abeidoh's extended online community members had left 15 negative comments on the offender's blog, and stories were submitted to <a href='http://www.mixx.com/stories/374743/inter_alia_rips_off_reem_abeidoh'>Mixx</a> and <a href='http://digg.com/tech_news/inter_alia_Rips_off_Reem_Abeidoh'>Digg</a> that pointed out the plagiarism and encouraged people to comment on inter alia's site about their cyber crime. </p>
<p>MIchael Stelzner, author of <a href='http://www.writingwhitepapers.com/blog/index.php'>Writing White Papers</a>, discusses Content Jacking in a post titled, <a href='http://www.writingwhitepapers.com/blog/2007/05/03/contentjacking-the-new-cyber-crime/'>Contentjacking: The New Cyber Crime</a>. In his post, Stelzner mentions how <a>an entire article of his</a> was reposted on another blog. In the comments following his post, most bloggers agree whole-heartedly that content jacking is definitely a crime, although there was no true consensus in determining what should (or can) be done to stop the practice. </p>
<p>While some Content Jackers may unintentionally break the law in their theft (not everyone is familiar with the ins and outs of copyright law after all, and we might extend the benefit-of-the-doubt to some unknowing folks), the practice of Page Jacking is almost always done maliciously. Page Jacking, according to <a href='http://www.abcseo.com/'>The ABC of SEO</a>, is, "the wholesale rip-offs of multiple pages, (and) even whole sites." In their highly informative article titled, "<a href='http://www.abcseo.com/seo-book/page-jacking.htm'>Page Jacking</a>," the good people who run The ABC of SEO define and really explain what it means, and what you can do, when your website is hijacked. </p>
<p>Apparently, some nefarious types will redirect websites, so that users land on their site instead of your site, and essentially steal your online presence, search engine ranking, and organically-generated traffic. To do this, the offending site can use a cloaking technique that serves to redirect your site traffic. According to the article, when this is done, you may not realize it unless you notice a drop off in your site traffic or in your search engine results. </p>
<p>Learn more about how you can stop content theft in <a href='http://www.blogherald.com/2007/11/26/the-6-steps-to-stop-content-theft/'>The 6 Steps to Stop Content Theft</a> from <a href='http://www.blogherald.com/'>The Blog Herald</a>, and in <a href='http://www.seochat.com/c/a/Website-Promotion-Help/Thwarting-Content-Theft/'>Thwarting Content Theft</a> from <a href='http://www.seochat.com/'>SEO Chat</a>. You can also find about more about stopping content theft in social media in the <a href='http://seo2.0.onreact.com/'>SEO 2.0</a> article titled, <a href='http://seo2.0.onreact.com/how-to-spot-content-theft-on-social-media-and-elsewhere'>How to Spot Content Theft on Social Media and Elsewhere</a>. </p><img src='http://feeds2.feedburner.com/~r/AcceleratingItSales/~4/gzFYWlJTTcc' height='1' width='1'/>)
 when compared to other browsers. Since the space in which you interact with online content does help shape your online experience though, I thought it'd be interesting to present alternatives to the most used browsers.</p>
<p>Almost everyone - 98.09% of web users - access the web using three basic browsers - <a href='http://www.microsoft.com/windows/internet-explorer/download-ie.aspx'>Internet Explorer</a>, <a href='http://www.mozilla.com/en-US/firefox/?from=getfirefox'>Mozilla Firefox</a>, and <a href='http://www.apple.com/safari/'>Safari</a> according to research from <a href='http://www.acceleratingitsales.com/www.netapplications.com'>Net Applications</a>. The <a href='http://marketshare.hitslink.com/report.aspx?qprid=0'>Net Applications graph</a> below shows 2008 web browser market share in the 3rd quarter. It's interesting to note that the introduction of <a href='http://www.google.com/chrome'>Google Chrome</a> in September of this year actually altered the browser share landscape - when I looked at the data for the entirety of 2008, Chrome didn't appear. When I looked at the data for the third quarter however, Chrome made a slight difference in the browser shares. </p>
<p><img src='http://www.acceleratingitsales.com/Browser_Market_Share.jpg' height='150' alt='Browser_Market_Share.jpg' width='640'/></p>
<p>So what do the "Other" browsers offer that differentiates them from the Big Three? </p>
<p>Released as a beta product in September, <a href='http://www.google.com/chrome'>Google Chrome</a> is attracting attention with its simple design and open source code. Designed to support web applications that run within the browser and prevent the entire browser from crashing if one tab crashes, Google Chrome solves problems that other browsers have not yet fully addressed. Google Chrome also has helpful features - like the ability to open web applications via desktop shortcuts (instead of through the browser) - that offer users flexibility in how they access their favorite applications. </p>
<p>A multi-platform supported browser that works on Windows, MacOS, Linux, Solaris, QNX, OS/2, FreeBSD, and BeOS, <a href='http://www.opera.com/'>Opera</a> browsers are available for the <a href='http://www.opera.com/products/desktop/'>desktop</a>, on <a href='http://www.opera.com/products/mobile/'>advanced mobile devices</a> (such as Blackberries), and even on <a href='http://www.operamini.com/'>low-end phones</a>. Opera offers advanced web browsing features that include advanced tab management, customizable web searches, a "Speed Dial" feature that allows you to access your favorite websites using visual bookmarks that appear when you open a new tab, an email client that indexes and sorts your messages for you. </p>
<p>Though not listed in Net Application's data, <a href='http://flock.com/'>Flock</a> is another browser that connects users with social networks and Web 2.0 features. Powered by the same technology that runs the Mozilla Firefox browser, Flock integrates photo, video and social networking services right into the browser. When using Flock, it's easy to create blog right from the interface, subscribe to and read RSS feeds in the window, and log-in to your favorite networks and communities automatically when opening the browser. Flock has also developed the <a href='http://browser.flock.com/gloss/'>Gloss Edition</a> browser, which is the first browser designed specifically for people interested in fashion and entertainment. </p>
<p>As people reach the limits of interacting with the Internet and its content, companies are bound to jump in and offer new, different, more personalized and ever-increasingly niche ways of working online. What browser you choose (and which add-ons you install) can change how you view the web and how you view the world. If you've never experienced browser beyond Internet Explorer or Mozilla Firefox, consider checking out one of these alternatives. To learn about browsers not mentioned here, check out the <a href='http://en.wikipedia.org/wiki/Web_browser'>Wikipedia article</a> dedicated to the subject. </p><img src='http://feeds2.feedburner.com/~r/AcceleratingItSales/~4/v3bP61LpFFw' height='1' width='1'/>)
 however, no one has the ammunition to prove the profitability of using social media as part of their marketing campaigns. </p>
<p>You can sense the impatience of some of the media industry's most influential players in this roundtable video produced by <a href='http://www.foliomag.com/'>FOLIOMag</a>. In this video, <a href='http://www.foliomag.com/video/folio-roundtable'>Creating Community</a> media insiders discuss (and sometimes argue) why social media is so important, and how it can be monetized when partnered with existing lead generation efforts. </p>
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<p>Some of the benefits of social media highlighted in the video include:</p>
<p>1. The ability to use social media to extend your content (by allowing users to create their own content, comment on existing content, and share your content via bookmarking/tagging tools), extend your reach (by breaking down your website's "walls" and connecting to users via widgits and sharing tools), and increase your site's stickiness (by giving users a reason to stick around and interact with your site's offerings).</p>
<p>2. The chance to give your customers what they want, all while gathering deeper information about your audience. This allows you to deliver content with greater relevance and selectively target users with the data they've openly provided.</p>
<p>3. The opportunity to grow your audience by attracting social-savvy users (and their friends), establishing deeper relationships with your users (by responding to their messages, comments and content), and moving away from the current "broadcast" method of communication (1-way communication from you to your users).</p>
<p>4. The competitive advantage of being able to deliver an increased level of depth, quantity, and quality with your leads based on the new kinds of information able to be gathered via the social tools. </p>
<p>5. The capability to reach new advertisers by offering social media as a product on its own merit, or as a part of an integrated marketing campaign.</p>
<p>If you're interested in learning more about how you can measure ROI and monetize social media as part of your overall marketing strategy, the resources below should help you get started.<br/>
<a href='http://constructingsocial.com/planning/'><br/>
Social Media ROI Resources</a> from <a href='http://constructingsocial.com/'>Constructing Social</a><br/>
<a href='http://redplasticmonkey.wordpress.com/2008/03/28/online-community-roi-models-and-reporting-research-study-posted/'><br/>
Online Community ROI: Models and Reporting - Research Study Posted</a> from <a href='http://redplasticmonkey.wordpress.com/'>Bill Johnston: Online Community Strategy</a></p>
<p>A <a href='http://www.marketingcharts.com/'>Marketing Charts</a> Study: <a href='http://www.marketingcharts.com/interactive/study-marketing-execs-must-realize-and-learn-to-use-power-of-social-media-3657/'>Marketing Execs Must Realize and Learn to Use Power of Social Media</a></p>
<p><a href='http://www.frogloop.com/'>Frogloop's</a> ROI Calculator: <a href='http://www.frogloop.com/social-network-calculator'>Is It Worth It? An ROI Calculator for Social Network Campaigns</a></p>
<p>The <a href='http://www.toprankblog.com/'>Online Marketing Blog</a> post: <a href='http://www.toprankblog.com/2008/08/ses-san-jose-social-media-analysis-and-tracking/'>Social Media Analysis and Tracking</a></p><img src='http://feeds2.feedburner.com/~r/AcceleratingItSales/~4/7et7_w2_31E' height='1' width='1'/>)