B2B Lead Generation Articles

• Counting What Really Counts
  Marketing & Strategy Innovation Blog | Sep 08, 2010 | Permalink
  "Every day, millions of people share how they feel with the people who matter the most in their lives..." read more
  more »
  

• Disruptive Innovation Mashup? The Copenhagen Wheel
  Marketing & Strategy Innovation Blog | Sep 08, 2010 | Permalink
  Big Think reported yesterday that the Copenhagen Wheel, which was designed at MIT’s media lab is going to win the $15,000 Dyson Prize for design. The video below gives an idea of the wheel’s most salient attributes. This Copenhagen wheel is derived from the Green Wheel, which was written about a lot in 2009. read more
  more »
  

• 5 Reasons Why People Follow Brands on Twitter
  Marketing & Strategy Innovation Blog | Sep 08, 2010 | Permalink
  Guest Post by: Jo Stratmann As a social media agency we’re always interested in what makes people interact and engage with brands online. We’ve already written about why people follow the UK’s top brand on Twitter, and a recent report from ExactTarget builds on this analysis  further by revealing why people follow companies on the popular microblogging site. read more
  more »
  

• Slaughter All Avatars!
  Marketing & Strategy Innovation Blog | Sep 08, 2010 | Permalink
  I'm a few weeks into playing Blizzard Entertainment's "Starcraft II: Wings of Liberty," which is a real-time strategy video game, or "RTS." This is a different genre from role-playing games, or "RPGs," or first-person shooters, which I don't believe need an acronym to label their purpose. read more
  more »
  

• Green Brand Leadership: a Fish Story
  Marketing & Strategy Innovation Blog | Sep 08, 2010 | Permalink
  The customer is always right – so goes the mantra of every sales rep from time immemorial. But, as we know, what customers want may not be best for the planet. For some brands, this presents a dilemma: how do you satisfy consumer needs while remaining eco-responsible? read more
  more »
  

• It Takes a Village to Clean Up Twitter
  Marketing & Strategy Innovation Blog | Sep 08, 2010 | Permalink
  Twitter is a mess. Maybe it’s just me, but in the last few weeks the vast majority of my new Twitter followers were bots or people promoting something. Perhaps that’s not unexpected. After all, I’m sure an even higher percentage of my email is spam. In this day and age, it’s a certainty that any free medium will attract abuse. But the problem is that there are lots of enablers for Twitter abuse. Are YOU an enabler of bad behavior? read more
  more »
  

• A Few Thoughts on Name Changes & Reputation
  Marketing & Strategy Innovation Blog | Sep 08, 2010 | Permalink
  I’ve changed my name twice. First, I took my (now ex) stepfather’s last name when I was a child. At 18, I started the process to take my maternal grandfather’s name to honor him and to create an identity that meant something to me. The process was finalized when I was 22. And let me tell you, it was a Pain in the F* Ass. read more
  more »
  

• Five Magic Days to Sell (to Women)
  Marketing & Strategy Innovation Blog | Sep 08, 2010 | Permalink
  What if there were five days every month when your customers were unusually receptive to your product? If you market products or services that make women more attractive (apparel, cosmetics, diet programs, etc.), those magic days exist. New research shows that women’s purchasing behavior is unconsciously influenced by their hormones. Specifically, it was found that women who are ovulating buy and wear sexier clothes, and their choices are less influenced by men than by the need to outdo female competition. read more
  more »
  

• Startling Experiments Are Absorbed in a Day
  Marketing & Strategy Innovation Blog | Sep 08, 2010 | Permalink
  This is a quote I came across 18 months ago, in a great article about the NY Times data visualisation/graphics team. nymag.com/news/features/all-new/53344/ read more
  more »
  

• People Make the Experience, Technology Enhances It
  Marketing & Strategy Innovation Blog | Sep 08, 2010 | Permalink
  I've been involved in a number of customer service conversations lately, as I believe that in our social media world, companies are going to have to deal a lot more with customers who complain publicly when things don't go well. read more
  more »
  

• Social Divisions between Orkut & Facebook in Brazil
  Marketing & Strategy Innovation Blog | Sep 08, 2010 | Permalink
  I have been writing about social divisions between Facebook and MySpace for some time now, focused exclusively on American teenager dynamics. Yet, every time I post about this subject, folks write to me to ask if I know much about social divisions elsewhere in the world. Alas, I have never done fieldwork outside of the US and so most of my knowledge is second-hand. Even worse, I’m never quite sure where to point people to. read more
  more »
  

• Anarchy in the UI
  Marketing & Strategy Innovation Blog | Sep 08, 2010 | Permalink
  WikiLeaks shakes the security assumptions of the US government by releasing classified documents relating to the wars in Iraq and Afghanistan. An operation called Project Vigilant hacks WikiLeaks and reveals its source. read more
  more »
  

• Is your Company Being Blogged About?
  Anything Goes Marketing | Sep 08, 2010 | Permalink
  Last week I mentioned how you can track your company's brand on twitter. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll!This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition. The tools is called www.trendpedia.com. I liked this site because it
  more »
  

• Email Marketing Metrics You Should be Tracking
  Anything Goes Marketing | Sep 08, 2010 | Permalink
  If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem� is that these athletes are women and the IOC has not
  more »
  

• Tips on Using Twitter to Boost Your Marketing Efforts
  Anything Goes Marketing | Sep 08, 2010 | Permalink
  Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. As you read these, you need to think about your end goals. Many of these may not be worth it to you and
  more »
  

Lead Generation Topics