B2B Lead Generation Articles

• 5 Marketing Automation Email Tips
  Anything Goes Marketing | Sep 08, 2010 | Permalink
  I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. To make it easy for everybody, I like to describe my role as a sherpa for our customers. Not
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• B2B Marketing Trends From Eloqua Experience 09 Via Twitter
  Anything Goes Marketing | Sep 08, 2010 | Permalink
  Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other.The main difference this year
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• How To Build a Lead Nurturing Culture Part I
  Anything Goes Marketing | Sep 08, 2010 | Permalink
  Are any of you out there new fathers? How about new parents? I’m still getting the hang of holding my 2 month old son while I check my emails or read a book. I’m getting much better at this juggling act and on some of those nights when he stays up I’ve been able to generate some blog post ideas – I just didn’t have the two hands needed to type until now. :) So here we are. My biggest inspiration
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• Tips to Improve How You Segment Your Database
  Anything Goes Marketing | Sep 08, 2010 | Permalink
  Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing
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• Customer Service at its Best: Wind Mobile
  Anything Goes Marketing | Sep 08, 2010 | Permalink
  For someone who lives and breathes customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it. Up here in Canada we’ve had three main mobile providers for as
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• Lead Scoring Has Drastically Changed – How do You Measure up?
  Anything Goes Marketing | Sep 08, 2010 | Permalink
  With my son Matthew turning one this week, I’m feeling a bit nostalgic. I dug up and started contributing to a personal online journal that I hadn’t touched since 2004, reviewed pictures from past trips with my wife, and reflected on memories that I’ve had in my first year as a dad. Taking a look back and reliving great times in your life provides perspective and helps explain how things have
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• Top 10 LinkedIn Tips for Lead Generation
  Anything Goes Marketing | Sep 08, 2010 | Permalink
  I had the pleasure of guest blogging on the “It’s all About Revenue Blog�. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and
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• Top 10 Sales Articles for September 2010
  Top Sales Articles | Sep 08, 2010 | Permalink
  The Top 10 Nominated Sales Articles for September 2010 - who will win this month?
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• Top 10 Sales Articles for August 2010
  Top Sales Articles | Sep 08, 2010 | Permalink
  The Top 10 Nominated Sales Articles for August 2010 - who will you vote for?.
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• From Ordinary to Extraordinary
  Selling to Big Companies / Jill Konrath | Sep 08, 2010 | Permalink
  When I first met Razi Imam several years ago, I was impressed with his sales savvy, business acumen and passion. As the founder of Landslide Technologies, he was clearly on a mission to increase salespeople's productivity and speed up the sales cycle. At that time, I had no idea about his extraordinary journey from an immigrant dockworker in Kuwait to...
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• High Velocity Sales to Fill the Funnel & More
  Selling to Big Companies / Jill Konrath | Sep 08, 2010 | Permalink
  If you have a moment today, check out my recent interviews: Fill the Funnel: In his weekly radio show, Miles Austin interviews me on selling in this new era, the impact of social media on sales, and the key strategies from my new book, SNAP Selling. Click to listen. High Velocity Radio: Hosts Stone Payton and Todd Schnick grill me...
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• What Do You Need to Master the World of Selling?
  Selling to Big Companies / Jill Konrath | Sep 08, 2010 | Permalink
  Just a quick note today about a new book that's out called, "Mastering the World of Selling." This book, edited by Eric Taylor and David Riklan, includes articles from top sales experts, premier training companies, as well as the old masters. As someone who was selected as a contributor, I can assure you I gave them my "best stuff." So...
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• A multi-modal approach to lead nurturing
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  To be successful at lead nurturing marketers can't rely on one specific channel but rather they need to leverage a multi-modal portfolio of channels especially when you have a complex sale. Why? The goal of lead nurturing is to maintain...
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• Seven prospecting rules that produce leads
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  The phone is still a powerful and effective lead generation tool. It is inarguably the human touch of a lead nurturing program. That’s why every opportunity - including cold calling - should be treated with great respect. Each time you...
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• Effective Lead Management: converting more leads into sales
  B2B Lead Generation Blog / Brian Carroll | Sep 08, 2010 | Permalink
  We had a great turn out for our recent B2B Lead Generation Rountable Webinar “Effective Lead Management: Learn How to Convert Marketing Leads into Sales Pipeline.� In case you missed the live presentation, there are still two ways you can...
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